Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young
Publisher: Palgrave Macmillan

In the 'earned' and 'owned' media world in which much social media and SEO fits, PR - or (integrated) communication agencies - are well placed. Brand media strategy: Integrated communications planning in the digital era. Posted by GuestAuthor on 16 September 2012 filed in General. Part of my role at Econsultancy is to oversee and steer our social media strategy, but I'm really just a cheerleader (I've seen what it has done for our brand in the past two or three years). Home Depot's social-media strategy pays off. Tips and examples to help plan and run global-local social media campaigns Whilst the emergence of social media makes it increasingly difficult to contain. €We don't hide behind the brand, we want people to speak out in their real voice.” Lesson: SW's communications team immediately responded with tweets and phone calls to see what they could do to rectify the situation, winning a “commendable” nod from Mashable. Your Price: $14.25- buynow Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age). They managed to reach the fine balance between keeping global cohesion and branding, and integrating cultural flavours. Mark Ivey discusses social media strategy with Southwest Airlines and shares secrets to its success in social media marketing. 2013 will be a major year for video, the consumption of film, and a new era of consumer power. Some, like Antony Young in his 2010 book titled Brand Media Strategy: Integrated Communication Planning in the Digital Era, attribute the changed game to two major online phenomenon: Google and Facebook. SWA is a great example of a successful social media plan and team. (Plus, let's not forget Also see new site designs for major media brands like USA Today and Mashable, entertainment companies, and famous people profiles. Brands today have the opportunity to ride the wave of the social and digital era and connect with their customers worldwide in ways that would have been unthinkable 10 years ago. One final branding book you'll want to take a look at is Young's “Brand Media Strategy,” which offers specific On the other hand, if you're looking for more in-depth knowledge on the web's largest social networking site, look no further than Shih's “The Facebook Era.” Twitter Power: How to Dominate Your Market One Tweet at a Time – Joel Comm. Also, there will be an 2013 will see a flooding of live tweets and social platform integration from watchers, as well as a new social TV ratings standard alongside traditional Nielsen ratings. Brand Media Strategy: Integrating Communications Planning in the Digital Age – Antony Young. I manage Social media agencies can also help brands to put their houses in order, to plan and prepare, and to show staff the ropes. Brand Media Strategy: Integrated Communications Planning in the Digital Age (Advertising Age). New York, NY: Palgrave Macmillan.